SATA, founded in 1997, has been dedicated to the professional tool industry. Positioned in the mid-to-high-end market, it integrates R&D, manufacturing, and supply of hand tools, auto equipment, and personal protective equipment to meet the diverse needs of users.
With a reputation for exceptional quality and reliable performance, SATA’s products are extensively used and trusted across diverse industries, contributing to operational efficiency and long-term growth in sectors such as machinery manufacturing, electronic communications, electricity and power grid, petroleum and petrochemicals, rail transit, and automotive repair.
SATA hand tools have a high market share in China, with dealers covering 400+ cities in 30 provinces. Its " Lifetime Warranty" commitment in the Chinese market has become the service benchmark in the industry and has been maintained for over 20 years.
The SATA Personal Protective Equipment (PPE) business was launched in 2011.The seven categories of PPE cover personal protection solutions from head to toe. They are as follows: Head protection: safety helmet, bump cap, etc.; Eye protection: safety goggles; Hearing protection: earplugs; Respiratory protection: mask, half-mask, etc.; Hand protection: various protective gloves; Foot protection: various safety shoes; Body protection: protective clothing, etc..
SATA Auto Equipment focuses on vehicle maintenance and other links in the automotive aftermarket, fully meeting the needs of automotive maintenance equipment and tools. It serves OEMs, 4S groups, comprehensive repair shops, chain stores, community stores and other aftermarket customers through SATA Champion Store, dealers and service outlets throughout the country, as well as digital platforms and intelligent networked products. In recent years, SATA has launched the SATA Champion Store Plan, , which provides one-stop solutions for store design, maintenance equipment, service support, operating software and skill upgrading training for auto maintenance and repair professionals through "unified image, unified service and unified training".
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Value：Customer Comes First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Best Talent-One Team, Passion to Succeed
